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Content Marketing Strategist (with a Comic Book Twist)

News and Activities

Want Buddy to speak at your event? Contact him directly. Yeah, it's that easy.


6th Content Marketing for Life Sciences (ExL Pharma) - December 6-7, 2017

Channel Optimization in Pharma Summit - Feb 28-Mar 2, 2018



Mobile Pharma BizTech - June 27-28, 2017 (NYC)

13th annual Public Relations & Communications Summit - July 18-19, 2017 (Summit, NJ)

PR Now & Next Conference - July 20-21, 2017 (Chicago)

American Marketing Association (AMA) - Executive Circle (MENG Chapter) - May 12, 2017 Morristown, NJ


C2E2 2017 – Chicago Comicon 

TOPIC: Multiple sessions on creating comic books and visual storytelling. Sponsored by Autodesk and Marvy/Uchida.APRIL 21 – 23, 2017


Intelligent Content Conference 2017, Las Vegas, NV

TOPIC: Creating and Executing a Visual Content Strategy that Scales
Slideshare: Creating a Visual Content Strategy that Scales

TOPIC: Three Things Your Content Engineer Wants to Know About Your Intelligent Content
Slideshare: 3 Things Your Content Engineer Wants You to Know About Intelligent Content

Content Marketing World 2016, Cleveland, OH.

TOPIC: "Creating a Visual Content Strategy that Scales"

New York Comicon, New York City

TOPIC: "Visual Storytelling including comic book writing and sequential comic book art"

Public Relations & Communications Healthcare Summit
July 26 – 27, 2016 New York City
Healthcare storytelling panel

Digital Pharma: China
July 14 – 15, 2016 Shanghai, China
TOPIC: Healthcare storytelling

Mobile Pharma Summit 2016
June 22, 2016
Mobile marketing panel

EternalCon: Comics & Pop Culture
June 11, 2016
Topic: Visual storytelling for writers and artists.

Educational panels on visual storytelling.

"Intelligent Content Conference

ICC logo small

"New Jersey Comic Book Expo"

NJ Comic Expo Graphic 1

"Pharma Progress (or Lack Thereof) to Date Within the Multichannel Space — or More Accurately — the Omnichannel Space"

DigiPharma East 2015 Promo

Content Marketing World - September 10, 2015 (Cleveland, OH)

Title: "Words + Pictures: A Content Marketer's Guide to Visual Content"

Content Marketing Summit at LinkedIn - July 30, 2015 (Mountain View, CA)

LinkedInPromoSpecial 2-hour workshop on storytelling for the modern content marketer.
"The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets" || Co-presentation with Michelle Killebrew of IBM.

PAST APPEARANCE: C2E2 | April 24, 2015 (Chicago)

c2e2 2015 graphicBuddy shares the stage with marketing rockstar Michele Killebrew of IBM to discuss social media, analytics, and marketing for creative people. If you've ever struggled with getting started in social media, these are the must-attend panels for writers, artists, publishers, and cosplayers. Plus we're bringing back our world-famous Creator Connection panel. Three panels, all on Friday.

PAST APPEARANCE: Intelligent Content Conference | Mar 24, 2015 (San Francisco)

ICC 2015 graphicBuddy shares the stage with marketing rockstar Michele Killebrew of IBM to discuss content strategy, user journeys, and social analytics. The Intelligent Content Conference (ICC) is one of the must-attend shows for content and analytics professionals looking to improve their skills. See some of the smartest content creators in the nation at this event.

Check out Buddy's blog for his Intelligent Content Conference 2015 Recap

PAST APPEARANCE: Content Marketing Master Class| Nov 10, 2014 (New York City)

CMWorld Master 14Buddy joins content marketing legends Robert Rose and Joe Pulizzi from Content Marketing Institute to discuss visual content strategy and content marketing. It's a hands-on educational event that includes presentations, workshops, and networking.

UPCOMING APPEARANCE: New York Comicon | Oct 10-12, 2014 (New York City)

Comicon is coming. Get ready for a full week of geeky fun. Buddy will be hosting a series of educational panels about creativity, writing, art, and storytelling.

PAST APPEARANCE: Content Marketing World| Sept 8-11, 2014 (Cleveland, OH)

CMWorld2014Buddy interviews four top authors about marketing, their books, and their lives. It's the ultimate talk show for content marketing professionals. Guests include Joe Pulizzi, Ann Handley, Mitch Joel, and Jay Baer.

PAST APPEARANCE: Localization World | June 4-6, 2014 (Dublin, Ireland)

LocWorld-Dublin-GraphicIntelligent content strategy and the global scalability of your marketing content. Buddy presents on the global governance, measurement, and optimization of your new media assets. This is Buddy's first trip to Ireland, so he's really excited!

PAST APPEARANCE: C2E2 | Apr. 25-27, 2014 (Chicago, IL)

C2E2 2014 GraphicLet's talk about how to tell stories with words and pictures. Buddy returns to Chicago to moderate 5 panels on visual storytelling, creating comics, and marketing your personal brand as a creative professional. See the list of panels.

PAST APPEARANCE: Intelligent Content Conference Life Sciences & Healthcare | May 8-9, 2014 (San Francisco, CA)

ICC2014 Health GraphicIntelligent content strategy is the hottest, most discussed topic in healthcare marketing. Maximize health messages across multiple channels using the latest content techniques. See Buddy participate in two engaging sessions about content strategy and health wearables (co-presenter Matt Balogh).

PAST APPEARANCE: Intelligent Content Conference | Feb. 26-28, 2014 (San Jose, CA)

ICC2014 GraphicReady to have an intelligent conversation about content? Then you need to get over to San Jose for the Intelligent Content Conference 2014 to hear Buddy speak about Visual Content Strategy. It's a fast, fun presentation that will help you use visual content in your marketing campaigns.

PAST APPEARANCE: New York Comicon | Oct 11-13, 2013 (NYC)

NYCC-2013-boxGet ready for THE comic book and pop culture event of the year! Buddy will be talking about creating comic books and telling stories with pitcures in a fun and creative presentation. Bring your pencils, notebooks, and portfolios!

PAST APPEARANCE: Content Marketing World | Sept 9-11, 2013 (Cleveland)

CMW-2013-boxGet ready for THE must-see event of the year! Buddy will be talking about Visual Content Strategy in a fun and creative presentation. Do not miss this event! Plus, he'll also be rocking health marketing at the Healthcare Summit!

PAST APPEARANCE: Health 2.0 Matchpoint | East - June 25, 2013 (NYC)

Health20-MatchpointNYCIf you're ready to roll up your sleeves and talk about Health 2.0, this is your conference. Buddy will speak and moderate the panel "Consumer engagement: Translating health information for the general public"

PAST EVENT: PR News Content Marketing Boot Camp - June 9, 2013 (NYC)

PR-News-Marketing-LogoPublic Relations Professionals and Content Marketers descend at the Yale Club in New York for a hands-on discussion of content strategy. Buddy is co-presenting "Show & Tell: Examples of Content Marketing That Works"

PAST EVENT: NJ Books - June 9, 2013 (Paramus, NJ)

BooksNJ-LogoNew Jersey authors, editors, librarians, and readers get together for Books NJ, an annual celebration of books, reading, and writing. Buddy is the author of 5 books, dozens of comics, and a bunch of other stuff. He'll be on hand to chat with readers and sign books.

PAST EVENT: DTC National Conference – April 2-4, 2013 (Washington DC)

DTC-logoBuddy joins pharma marketing leaders in a pre-conference workshop to discuss innovations in creative & marketing tactics, optimization of campaigns and channels, crafting a content strategy and connecting to the engaged patient/caregiver.

PAST EVENT: Buddy at Social Media Week 2013

SMWhImageBuddy joined top marketers from Ogilvy to discuss Mocial RX and what it means for healthcare communicators. A lively panel hosted by marketing thought leaders (including Social@Ogilvy) about how to influence positive behavior changes and patient health compliance.

PAST EVENT: Buddy at Intelligent Content Conference 2013

Buddy took the show on the road to delver a presentation at the Intelligent Content Conference 2013, planned by the Content Wrangler himself, Scott Abel. A visually stimulating presentation about scalable content across platforms. Your content marketing strategy will never be the same!

PAST EVENT: Buddy at Content Marketing World: Health Summit

CMWHealthImageOh no, you missed it! You wanted to learn more about healthcare and content strategy? Well, you should have seen Buddy discuss 600,000 Years of Content and Health Information Strategy at the Content Marketing World Health Summit in Cleveland November 7-8, 2012. It was an educational and entertaining way to learn about marketing, content, and cavemen!

New Book Published!

Comic Artist Photo Reference Book 1 Revised

Content Strategy & Creativity

Buddy Strategy Speak

Buddy's approach to content marketing.

LinkedIn Blog: Trending Content of the Week: Evergreen and Ever-Changing

Listed: The 70 Best Content Marketers on Twitter

Slideshare: Words+Pictures: Presentation deck from CMWorld 2015 on visual content strategy

Guest blog: Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

Listed in Content Marketing 2015: Top 100 Influencers & Brands

CMI Say No to Stock Photography and Create Authentic Images

Interview on Oracle.com: Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera

Oracle's VerticalX Podcast: Creative Content Marketing in Health and Life Science Industries with Buddy Scalera

Oracle on Slideshare: 9 Actionable Healthcare Tweets from HIMSS 2015

My Intelligent Content Conference 2015 Recap

Wrote a humorous POV about 5 Tips for Coming to Town with a Great Content Plan

Wrote about "Marketing Zombies" whMarketing Zombies for CMIo curate content without reading it. Fans of the "Walking Dead" will appreciate this parody..

Beancast podcast: Episode: BeanCast 274: Mobile Signal Tracking

Content Marketing Institute: Learn What Makes a Content Plan Successful by Taking One Apart

SlideShare: Seven and a Half Tips to Jump Start Your Visual Content Strategy

SlideShare: Columbus, Flat Earth, and Healthcare Content Marketing

Promo for Content Marketing World 2013: Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers

Mentioned in: Experts Share Best Practices from the Content Marketing World Health Summit


Photo Reference Books

Comic artists, animators, & fine artists love Buddy's Photo Reference Books. So far he has authored 5 books, which you can explore in detail at ComicBookSchool.com.

Words + Pictures = Web

Buddy above WPW

Get a semi-regular dose of Buddy's view on new media, marketing, and comics on his blog at WordsPicturesWeb.com.