About Buddy Scalera


Content Strategist, Digital Innovator, & Speaker

Buddy Scalera is a content strategist and digital pioneer with 17 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital strategy, content engineering, website development, social media, distance learning, mobile strategy, content creation, and content governance.

He is a creative problem solver with experience in journalism, public relations, and vendor management. Buddy is an internationally recognized marketing speaker and author of six books on visual storytelling.

He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies including AstraZeneca, Bayer, GSK, J&J, Merck, Novartis, Pfizer, Reckitt Benckiser, Takeda, & Teva.

As a content strategist, Scalera has developed transmedia content for multiple offline and online platforms. He has written and published six books, dozens of comic books, magazine articles, websites, videos, ebooks, and just about everything in between.